LISTINGS MANAGEMENT

1. Managing Your Listings

Listings management is also known as local listings management because it helps your business to be easily found on a local basis through search engines. Most people are going to use their smartphones nowadays to find a local business they want to frequent. The information you have available online about your business does plenty in helping your digital reputation, online and offline.

While updating your location data across multiple directories and websites may take some time, it's more than worth the effort. Your location data is sure to change in the coming months or years, requiring those updates now and again.

For example, if your business moved recently, how many directories did you update with the new location information? If you only changed a few, it could confuse customers trying to find you when they look up your business online.

It's more than just updating location. NAP data is just as important, and otherwise known as Name/Address/Phone Number. Each one of those needs updating on every business directory (Google, Yelp, and Yellow Pages, etc.) if you made any changes recently.

Once you're done updating your location, it's time to consider another major challenge: Taking on your business reviews.